If case you haven’t been paying attention, Jason Aldean released his brand-new album, They Don’t Know, last week (Sept. 16) and has been touring the Northeast—including selling out Fenway Park in Boston—while making appearances on Good Morning America and The Tonight Starring Jimmy Fallon.

Needless to say, Jason has been busy, but he made time to talk to NCD about the title track to his album in this exclusive video.

“It’s a song that talks about people that live off the beaten path and the people that drive through there and sorta look down on it,” says Jason in the video. “Similiar to ‘Fly Over State’ lyric where it’s like you kind of look down on something you really don’t know much about. The end of the day, the people that are there, they’re proud of it.

“It’s one of those songs—you listen to the lyric and you realize it’s a pretty solid song. It’s not a big up-tempo party song. It’s actually a pretty solid song. It’s right in our wheelhouse. That kind of song is right in the sweet spot for us.”

Jason is currently sitting in the Top 15 on the Billboard Country Airplay chart with his current single, “A Little More Summertime,” and wowing crowds across the states with his Six Strings Circus Tour featuring opening acts Thomas Rhett and A Thousand Horses. Jason will perform in Hershey, Pa., tonight (Sept. 15), followed by stops in Virginia Beach, Va., (Sept. 16) and Philadelphia (Sept. 17).

Watch Jason describe the title track of his new album, They Don’t Know.